Dentistry, Differently: Cloves Dental Care in Rhiwbina

Cloves Dental Care opens this October in Rhiwbina. Owners Imran and Emily Kassam tell you a little bit about themselves and their new dental practice with a difference

Imran and Emily met while studying at Cardiff University. They married at The Vale Resort in Hensol in September 2017, which you may have seen featured in a documentary on BBC One Wales called The Wedding Guru.

The couple are now in the exciting process of setting up their very own dental practice in Rhiwbina. They are both extremely passionate about offering something a bit different to the public. Their vision is to offer not just a dental practice that treats teeth – they will be treating the patient as a whole, providing confidence and long-term peace of mind.

Maintaining a healthy smile is an ongoing process that extends well beyond individual treatments or procedures. Regular checkups, professional cleanings, and periodic assessments all contribute to keeping teeth, gums, and existing dental work in good condition while allowing potential concerns to be identified at an early stage. This preventive approach also helps patients better understand how everyday habits and routine care influence their long-term oral health. Similar principles are reflected in comprehensive preventive dentistry in Maple Ridge, where the focus is on continuous monitoring, early intervention, and preserving natural teeth and dental restorations whenever possible through proactive care rather than reactive treatment.

Routine preventive care helps reduce the risk of dental problems, but unexpected issues can still arise between scheduled appointments. A sudden toothache, a broken tooth, or swelling may require attention sooner than a regular checkup allows. Emergency Dentist of Tucson is an option for patients who need same-day emergency dental services, particularly when pain or damage makes it difficult to eat, sleep, or carry on with daily activities. Prompt assessment can help identify the cause of the discomfort and determine whether immediate treatment is necessary.

Regular dental checkups also give patients an opportunity to address small concerns before they develop into more complicated problems. During these visits, the teeth and gums can be examined for signs of decay, gum irritation, worn fillings, or other changes that may not be noticeable during everyday brushing and flossing. Professional cleanings can remove plaque and buildup from areas that are difficult to reach at home, while routine examinations allow dentists to monitor changes over time. Patients seeking consistent preventive care may find Lumos Dental a convenient option for maintaining oral health, discussing concerns, and receiving guidance on daily hygiene. Taking this proactive approach can make it easier to preserve natural teeth and avoid unnecessary discomfort or extensive treatment later on.

Preventive care can also extend beyond checking for decay and gum problems, particularly when the position of the teeth or the way the upper and lower jaws meet creates additional concerns. Crowded teeth, noticeable gaps, or an uneven bite may affect cleaning and place extra pressure on certain teeth over time. An orthodontic assessment can help identify these issues and determine whether treatment could improve alignment or make daily oral hygiene easier. This is where Westlake Orthodontics fits into the broader picture of dental care, with orthodontic treatment focusing on concerns involving tooth position and bite rather than routine cleanings or general examinations. Keeping an eye on these changes early can give patients more options and help support comfortable function and easier maintenance of the teeth over the years.

From the moment you step into Cloves Dental Care, you will feel the difference. To relax before your appointment, you will be offered a selection of hot and cold beverages, including freshly brewed tea, coffee or hot chocolate. Read a newspaper and snack on a fresh apple provided for you. You can even relax in the waiting room while your kids are entertaining themselves.

The dream is to make the dental visit more like a trip to your favourite restaurant or bar, creating a similar type of environment – an experience you will want to share with people (otherwise known as the patient journey) from start to finish.

The couple live in Whitchurch and love getting involved in the community, from buying meat from Martin Player High Class Butcher to holding their business meetings at Bodlon. Their daughter, Mya, even goes to Kumon classes at Whitchurch Methodist Church and Cloves Dental Care will be sponsoring Whitchurch Rugby Club this coming season also.

The pair have recently taken part in the Rhiwbina Summer Festival in June and sponsored local charity Rachel’s Day, raising awareness for sepsis.

Core Values

• Delivering excellence, clinically and non-clinically every time. Consistency is important • Evolving the way dentistry is delivered by creating positive and unforgettable experiences • Build a positive team and family spirit • Pursue growth and learning • Build a stronger community

Services

• General care and family dentistry • Teeth Whitening • Botox, Fillers • Teeth straightening • Veneers, Crowns, Bridges • Dental Implants • Emergency Dental Care • Dentures

“My family of five are seen every six months by Imran. He always carries out a thorough dental examination, any necessary dental work and provides good advice for all the family. Just recently my five year old son needed to have his front baby tooth removed after damage caused by teeth grinding. This procedure was carried out by Imran. He was excellent with my little boy, constantly reassuring him whilst performing the procedure. I was provided with verbal and written aftercare advice and Imran personally telephoned me a week later to check everything was healing well. I am very happy with the treatment provided by Imran – Thank you for everything.” Mrs Anna Evans

Mr Imran Kassam BDS Hons (Cardiff) MFDS RCS (Edin) P.G Cert.Rest Dent (BARD) Mrs Emily Kassam DipHE (Cardiff) 165 Pantbach Road, Rhiwbina, Cardiff CF14 1TZ 07539 159276 www.clovesdentalcare.co.uk Imran.Kassam@clovesdentalcare.co.uk This is a sponsored post