I blog about feminism and parenting with a big dose of silliness.
My goal is to talk about feminism in an inclusive and non-alienating way. I don’t want it to be labelled as an extremist ideology. I want it to feel approachable and not all man-hating, bra-burning poe-facedness. But also, I just really like to make people laugh. My blog started in 2012 as a kind of online diet diary.
I naively believed that this would be remotely interesting to strangers. I changed my blog to a parenting one when I got pregnant with my second child in 2013, but I quickly realised that the parent blogging market was rapidly becoming saturated. I then started to focus more on feminism as it’s something that’s really important to me, and actually to the future of society.
My online family name is Helicopter, which in itself is a long story. I changed the name of my blog to Mrs Helicopter Writes when I started taking the writing part of the blog more seriously.
I have had some sharp learning curves. I had no idea what I was really doing to begin with. I didn’t really know what direction I wanted to take with it and so I just wrote very personally. Your content needs to be engaging and relatable - it therefore needs to be general unless your life/experience is very unique. Which mine definitely isn’t!
I reach my audience solely through social media. My Facebook page is my biggest traffic referral site but I’ve started doing daily Instagram stories which seems to be bringing some readership in too. I also now have a YouTube channel which helps. Blogging is a hobby for me, albeit an obsessive one. For now, I need to pay the bills, so I have a part time job.
I love it when people tell me that they find my blog funny, or even better - that they’ve spat their tea across the room laughing. I’ve found such solidarity and support with people I hardly ever see in real life.
In the future, I'd love to one day write for The Guardian but with so many voices out there, I think it will just remain a pipe dream. At the moment, I am having a little festive break and then I’ll be back to smashing the patriarchy one word at a time.Read Jess's blog here